Pay Per Click Advertising & AdWords Remarketing
Although search engine optimization is quite effective in helping businesses gain visibility online, it is not the only method available. Strategic online advertisement spots are alternative options that businesses can use to their marketing advantage. To maximize the use of these ads, businesses will need the requisite skills and marketing experience to properly launch the promotions—things our specialists have at their disposal.
OnlineMarketingTree, a digital marketing company based in Dallas, can aid your business in creating helpful internet advertisements that generate visibility. We provide pay per click and AdWords remarketing services to small and mid-sized businesses located anywhere in the U.K., the U.S. and Australia. Go beyond SEO and further boost your business’ visibility on the Web with our expertise.
What is Pay Per Click Advertising and AdWords Remarketing?
Pay per click (PPC) advertising is a system of internet advertising wherein the created ads are prominently placed right at the top (or near the top) of search engine results pages. They are called “pay per click” because clients are only charged for hosting the ad every time a user clicks on the ad. These ads appear during related keyword searches alongside unpaid search results.
Remarketing refers to a marketing approach unique to Google, utilizing Google’s AdWords service. Basically, it involves creating banner ads that helpfully display on users’ screens after they have left the client’s website. These ads utilize Google’s AdWords service, and will only display onscreen should the user navigate through the Google Display Network with the same keywords used previously. Remarketing ads behave like PPC ads in that their owners only have to pay to maintain them for every time a customer clicks on them.
Why Would You Need These Two Services?
SEO is the cornerstone of any online marketing campaign, but it should not be the only promotion strategy businesses should rely on. There will be occasions when SEO is not enough to get a business up the ranks fast enough, so PPC is a viable tactic to reach the front page quickly, where a lot of users are looking for answers. It certainly helps that PPC ads only cost the business for every time they are clicked, making them a cost effective marketing approach.
On the other hand, remarketing will come in handy when it comes to retaining customers online. Even long after customers have left a website for other sites, remarketed ads retarget those consumers and lead them back. This increases a business’ chances of securing more leads and sales through its website.
Businesses that need PPC and AdWords remarketing can turn to our Dallas-based digital marketing company for help. Through our services, you can maintain either type of advertising and improve your business’ presence on the Internet. We will help you set up an account on Google so that you can manage the ads we create for you. Additionally, we can guide you by providing information about your target market and on relevant keywords that your ad can use.
Let OnlineMarketingTree help you determine your PPC budget in advance, and track how efficient your ads are in converting prospects into customers. Get in touch with our team by calling 214-613-5799 or by visiting our Contact page and filling out the form.