Stay Ahead of the Curve Through Our Website Audit Services
What has helped Google become the most prominent search engine in the world is their ability to measure and improve their search engine’s performance. That dedication to improving user experience is why they are currently a step ahead of their competitors—and is a lesson business owners should take heed of.
Although online marketing is touted as an effective way for businesses to grow their online presence, the fact that you have an ongoing campaign is no assurance of success. Constant tinkering and adjustments must be made to assure that your business is maximizing its return on investment. If you aren’t measuring and improving your current online marketing campaign, now would be a great time to pick up the phone and inquire about the website audit services of OnlineMarketingTree.
Website Audits Explained
A website audit is an extensive analysis and review of your entire website, including content quality, inbound links, web design, URL architecture, duplicated content, page errors, target keywords, and more. This way, you can see which campaigns are working well for you, and which ones require improvements, allowing you to make the necessary adjustments to ensure your place in the SERPs.
Overall, a website audit is supposed to help make your entire online marketing campaign efficient. As a result, you generate more leads and conversions for your business and stay one step ahead of your competitors. In fact, it is highly recommended that you run an audit on your website before launching any form of online marketing campaign.
Prevent Ranking Penalties
Apart from the fact that frequent website audits help you improve your ROI, they are also used as a safety measure. It is no secret Google is always looking for ways to enhance user experience and bring forward the most relevant of search results. More often than not, this means constant changes to their search engine algorithms. This poses a threat to websites that do not do website audits because what may be a commonly-accepted practice today may become a form of spam tomorrow, resulting in a ranking penalty.
Have Your Website Audited
Measure, Improve, and Protect the performance of your website and the results of your online marketing campaigns through our comprehensive website audit services. For any questions you may have, or to schedule a consultation with a member of our team, please call 214-613-5799 or fill out the form on our Contact Us page.